Print and digital copywriting experience for various local clients in the health care, hospitality and real estate industries, including website copy and blog post writing. Freelance print and digital copywriting experience for national clients including Bed, Bath & Beyond and Sbarro.
Bed, Bath & Beyond Holiday Helpbook
Bed, Bath & Beyond was seeking a seasoned food writer to write copy for the Holiday Helpbook, and annual in-store publication filled with holiday entertaining tips and ideas. The goal was for the 18-page piece to read just like a general food magazine. The helpbook covered everything from prepping the turkey to making brunch for the morning after.
Sbarro Slice Club Infographic
Sbarro sought out an experienced copywriter to create verbiage for their Slice Club internal marketing campaign, including a training guide for new staff members and in-store signage to provide visual cues for employees.
Callard Picklesburgh Case Study
Callard, a promotional marketing agency, requested a number of case studies to demonstrate the breadth of services available. This example highlighted the company’s strength in on-site event marketing.
Big Lots holiday content
Wrote six seasonal holiday guides and how-to articles for Big Lots, including indoor and outdoor Christmas decoration ideas, gift guides and DIY gift and decor ideas. Articles were topic-based around highly searched keywords.